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Quaddo vs Marsello
Marsello is a loyalty and marketing platform based in New Zealand. It pairs a points program with email and SMS campaigns, and is widely used by retailers and eCommerce stores — it connects with systems such as Shopify, Lightspeed and Clover.
Last checked 14 October 2026.
Who each suits
Choose Marsello if…
Retail and eCommerce businesses on Shopify, Lightspeed or Clover who want loyalty and email/SMS marketing in one place.
Choose Quaddo if…
Cafes, restaurants and bars on PushPOS or CloudWaitress who want loyalty, rewards, gift cards and marketing that earn and redeem at the counter and in online ordering.
Side by side
| Marsello | Quaddo | |
|---|---|---|
| Built mainly for | Retail and eCommerce (per their public pages) | Hospitality first; also suits retail and services |
| Point of sale | Shopify POS, Lightspeed, Clover and others | PushPOS (live); Square in progress; standalone option; custom integrations on request |
| Hospitality online ordering | Not listed on the pages we checked | CloudWaitress (live) |
| Loyalty | Points, rewards, VIP tiers on higher plans | Points and digital stamp cards |
| Gift cards | Listed as a reward option | Digital gift cards sold online and in-store, with liability reporting |
| Marketing | Email and SMS campaigns | SMS and email campaigns (birthday, win-back, offers) |
| Wallet passes | Apple and Google Wallet | Apple and Google Wallet |
| How pricing works | Published plans, charged per connected site | Tailored to your business — contact us |
Sources (checked 14 October 2026): Marsello pricing page, Marsello on the Shopify App Store. Features and pricing change — check Marsello's website for the latest.
Marsello is a trademark of its owner. This comparison is based on public information as at 14 October 2026.
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